The CTV Podcast  cover image

The CTV Podcast

How Publicis is thinking about the growing CTV ecosystem, with Tim Cady, Managing Partner, PMX.

Feb 6, 2025
53:54

In S2, E1 of The CTV Podcast, I am joined by Tim Cady, Managing Partner PMX, Publicis Media.


We cover a lot of ground including:


  • How advertising agencies are approaching CTV.
  • The evolution of Publicis PMX, TV planning & buying.
  • How to combine the best of traditional linear, with digital streaming.
  • How ACR data might be used to improve audience measurement, at scale.
  • The role of IDs in CTV advertising.
  • Why DR ad budgets will continue to transition to CTV.
  • And much more...




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