Tim Cady

Managing Partner at Publicis Media (PMX). Has a background in TV advertising, both on the media owner and agency side, with experience in linear and connected TV.

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Feb 6, 2025 • 54min

How Publicis is thinking about the growing CTV ecosystem, with Tim Cady, Managing Partner, PMX.

Tim Cady, Managing Partner at Publicis Media, shares his extensive experience in both linear and connected TV advertising. He discusses how advertising agencies are adapting to the evolving CTV landscape and the significance of combining traditional TV with digital streaming. Cady highlights the importance of ACR data for improving audience measurement and the growing shift of direct response budgets to CTV. Listeners gain insights on the challenges of integrating legacy measurement methods with modern analytics and the need for collaboration in this dynamic market.