How Publicis is thinking about the growing CTV ecosystem, with Tim Cady, Managing Partner, PMX.
The CTV Podcast
Navigating TV Viewership Measurement
This chapter explores the complexities of measuring television viewership amid the rise of streaming and connected television. It highlights the challenges of integrating traditional measurement methods with modern digital metrics and the need for industry collaboration to standardize data across platforms.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
