How Publicis is thinking about the growing CTV ecosystem, with Tim Cady, Managing Partner, PMX.
The CTV Podcast
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Evolving Retail Media in Connected TV
This chapter explores the integration of retail media with streaming services, emphasizing data-driven strategies for effective advertising. It highlights the significance of closed-loop attribution and first-party data in optimizing marketing campaigns within the Fast-Moving Consumer Goods (FMCG) sector. Additionally, discussions on shoppable creatives, identity challenges, and collaboration strategies for newcomers in the Connected TV landscape are covered.
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