How Publicis is thinking about the growing CTV ecosystem, with Tim Cady, Managing Partner, PMX.
The CTV Podcast
Evolving Retail Media in Connected TV
This chapter explores the integration of retail media with streaming services, emphasizing data-driven strategies for effective advertising. It highlights the significance of closed-loop attribution and first-party data in optimizing marketing campaigns within the Fast-Moving Consumer Goods (FMCG) sector. Additionally, discussions on shoppable creatives, identity challenges, and collaboration strategies for newcomers in the Connected TV landscape are covered.
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