How Publicis is thinking about the growing CTV ecosystem, with Tim Cady, Managing Partner, PMX.
The CTV Podcast
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Unlocking ACR Data for CTV Advertising
This chapter explores the role of Automated Content Recognition (ACR) data in boosting advertising performance within the Connected TV ecosystem. It examines partnerships between data-driven firms and OEMs, emphasizing the significance of ACR data in optimizing measurement and audience targeting.
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