In S2, E4 of The CTV Podcast, I am joined by Philip Duffield, VP, UK at The Trade Desk.
We cover a lot of ground including:
- How TTD looks at CTV.
- The evolution of programmatic buying in CTV.
- The types of data now available in CTV advertising.
- Why we need fewer walled gardens in CTV, not more.
- The role of open and interoperable IDs in CTV advertising, and why they are needed.
- How the converging worlds of retail media & CTV are creating new opportunities.
- And much more...
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The CTV Podcast