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The CTV Podcast
How CTV advertising can combine the best of linear and digital, with Sarah Lewis from ShowHeroes.
Sep 18, 2024
51:07
In episode 8 of The CTV Podcast, I am joined by Sarah Lewis, Global Director, CTV at ShowHeroes Group.
We cover a lot of ground including:
- How ad agencies are planning & buying CTV ads.
- What type of data and signals are CTV ad buyers looking for.
- The rise of attention targeting in CTV.
- The convergence of retail media & CTV.
- The future of CTV identity.
- Why DR ad budgets will migrate to CTV.
- And much more...
Hosted on Acast. See acast.com/privacy for more information.
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