The CTV Podcast  cover image

Data, and its role in CTV advertising with Lotame CRO, Christopher Hogg.

The CTV Podcast

CHAPTER

Intro

This chapter delves into the evolving advertising landscape of connected TVs, pinpointing the distinct advantages they present over traditional media. It also addresses the challenges faced by advertising technology businesses and underscores the significance of branding and strategic communications in optimizing TV ad campaigns.

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