MarTech Podcast ™ // Marketing + Technology = Business Growth

Phil Gamache, Co-Founder of the Humans of Martech podcast, discusses balancing human creativity with data-driven marketing in the future of martech. They explore the importance of maintaining a blend of technical skills and creativity in marketing strategies. The podcast aims to future-proof individuals in the marketing technology industry for success and happiness.

Vishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. In the ever-changing world of content, it's crucial to identify what truly connects with your audience and leverage it across different channels. Yet, personalizing content for each channel, audience group, and geographical location can be a daunting task, but this is precisely where generative AI steps in as a game-changer. Today, Vishal discusses the level of content personalization that can be expected. Show NotesConnect With: Vishal Sood: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vishal Sood, Head of Product at Typeface, talks about the balance between automation and creativity in marketing. He highlights the importance of creative thinking in building brand identity and emotional connections with the audience. While automation is valuable, it cannot replace human creativity in marketing strategies.

Rio Longacre from Slalom discusses the impact of generative AI on marketing strategies, emphasizing the need for clear objectives. The podcast dives into the challenges and benefits of integrating AI into business practices and explores real-world examples of AI adoption across industries. It also highlights the importance of human oversight and legal considerations when using AI tools for content creation.

Rio Longacre, Managing Director at Slalom, discusses the rise of ad networks, the complexities of balancing ad revenue with core business, and whether every company is now an ad tech company. Exploring challenges in monetizing media networks, adapting to self-service ad platforms, and navigating data privacy regulations in the evolving ad tech landscape.

Brian Minick, COO at ZeroBounce, discusses maximizing email marketing effectiveness. Despite challenges, email remains a key marketing tool. Topics include A.B. testing, inbox testing, multi-channel marketing, and strategic personalized email tactics.

Brian Minick, COO at ZeroBounce, shares insights on optimizing email lists. Topics include: audience segmentation, positive signals for deliverability, maintaining engageable lists, and maximizing email campaign engagement through quality content and genuine subscriber interaction.

Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy. With privacy regulation changes like GDPR, CCPA, and the departure of third-party cookies, marketers are becoming anxious. However, now is the time for marketers to reduce their reliance on platforms and build out a robust first-party data strategy. Today, Rohit discusses optimizing media buying in the privacy-first era. Show NotesConnect With: Rohit Maheswaran: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy. Marketing mix modeling has been around since the '60s, used primarily by larger companies with statisticians and data scientists. While the advent of individual-level tracking in the late 2010s led to its decline, marketing mix modeling is reemerging in popularity as individual-level tracking becomes more difficult to accurately measure. Today, Rohit discusses how marketing mix modeling unlocks scale and better budgeting decisions. Show NotesConnect With: Rohit Maheswaran: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nick Martin, Co-Founder of Direqt, explores into the future of marketing and chatbots. The future of online discoverability lies in conversational AI. With Google’s SGE already providing answers within search results, and the number of organic links shrinking, brands and publishers will need to prepare themselves for a chat-first future on the open web. Today, Nick discusses chat engine optimization as the new SEO for advertising.Connect With: Nick Martin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.