MarTech Podcast ™ // Marketing + Technology = Business Growth

Georgios Grigoriadis, CEO of Baresquare, discusses how AI data analytics revolutionizes marketing by providing real-time insights and enhancing customer targeting. The episode explores AI's impact on marketers' roles and strategies, challenges and benefits of AI data interpretation, and the transformative power of AI in decision-making. A teaser for the next episode on AI and data analytics is also provided.

Deane Barker, Global Director of Content Management at Optimizely, discusses the relationship between creativity and modern content suites. He explores the role of externalization, the 85% mark, and chaos in creativity. Topics include myths around creativity, empowering creative teams in enterprise settings, and balancing chaos with structure in content creation.

Deane Barker, Global Director of Content Management at Optimizely, discusses the impact of AI on personalized content delivery. He explores how generative AI and pattern recognition can optimize content generation for marketers, raising the question of whether AI will replace human creativity or enhance it. The podcast delves into the role of AI in content creation, messaging, human creativity, and personalized content delivery, emphasizing the importance of human oversight in modern content strategies.

Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. In the digital age, automation has become a cornerstone of marketing efficiency, but with it comes the challenge of retaining that genuine, human touch. How do you automate your processes while preserving the authenticity that resonates with your audience? Today, Luis discusses how to align automation and authenticity. Show NotesConnect With: Luis Baez: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. LinkedIn's algorithm favors thought leadership, teaching, and coaching efforts. Given that only 3% of users regularly post content, the platform presents a great opportunity for marketers to gain significant exposure and connect with a broad audience. Today, Luis discusses why LinkedIn is the marketer's social platform. Show NotesConnect With: Luis Baez: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Nazarevich, VP of Growth at Unbounce delves into the intricacies of building high-performing landing pages without a developer. Marketers are often seeking ways to minimize cost, and building a high performance landing page without a dev team is one of such ways. In today’s episode, Alex discusses how Unbounce is helping marketers build landing pages without a developer.Connect With: Alex Nazarevic: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Nazarevic, VP of Growth at Unbounce delves into the resurgence of A/B testing. Marketing companies got into A/B testing in the first place because it was such an effective way to prove the validity of what you're doing and show the value you’re bringing to the business. But due to the proliferation of social media marketing, this method seemed to fizzle out. In today’s episode, Alex discusses the resurgence of A/B testing.Connect With: Alex Nazarevic: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Lyman, CMO at Customer.io, discusses how data reshapes omnichannel marketing by addressing challenges like data fragmentation, privacy regulations, and campaign orchestration. The conversation explores the impact of GDPR, leveraging first-party data, personalized messaging, customer segmentation, AI in marketing, and the evolving role of marketers.

Jason Lyman, CMO at Customer.io, discusses navigating the challenges of omnichannel marketing. He explores the importance of leveraging various channels strategically, utilizing first-party data, optimizing multi-channel campaigns, and maximizing customer engagement through channel diversification.

Phil Gamache, Co-Founder of the Humans of Martech podcast, explores the future of martech. In addition to featuring industry experts and providing valuable content to an audience, podcasts need visually appealing elements to stand out in a crowded landscape. AI image generators like Midjourney are game-changers for podcasters looking to create distinctive and eye-catching visuals that align with a podcast's brand and content. Today, Phil discusses using Midjourney for eye-popping imagery. Show NotesConnect With: Phil Gamache: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.