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MarTech Podcast ™ // Marketing + Technology = Business Growth
Roadmap To Monetizing YouTube Content
May 18, 2024
Adetutu Laditan, Senior Product Marketing Manager at YouTube, discusses the roadmap to monetizing YouTube content. Topics include niche establishment, high-quality content creation, utilizing keywords effectively, and leveraging features like fan donations for monetization growth.
19:47
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Quick takeaways
- Consistent content creation and collaboration with creators are crucial for monetizing YouTube content.
- Optimizing content through keywords, thumbnails, and audience targeting drives visibility and engagement on YouTube.
Deep dives
YouTube Monetization Opportunities for Marketers
YouTube provides marketers with the opportunity to build a niche, create high-quality content, and engage with a global audience for monetization. This includes developing consistent content, collaborating with creators, and meeting eligibility criteria like reaching a certain number of subscribers and watch hours to access monetization features such as ads and affiliate marketing.
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