Adetutu Laditan, Senior Product Marketing Manager for Sub-Saharan Africa at YouTube, discusses collaborating with creators for YouTube growth. They explore the importance of authentic collaborations, the power of creator collaborations vs. traditional advertising, enhancing brand storytelling, and emphasizing creators' audience communication expertise.

Adetutu Laditan, Senior Product Marketing Manager at YouTube, discusses the roadmap to monetizing YouTube content. Topics include niche establishment, high-quality content creation, utilizing keywords effectively, and leveraging features like fan donations for monetization growth.