MarTech Podcast ™ // Marketing + Technology = Business Growth Collaborating With Creators For YouTube Growth
May 19, 2024
Adetutu Laditan, Senior Product Marketing Manager for Sub-Saharan Africa at YouTube, discusses collaborating with creators for YouTube growth. They explore the importance of authentic collaborations, the power of creator collaborations vs. traditional advertising, enhancing brand storytelling, and emphasizing creators' audience communication expertise.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
The Importance of Authentic Collaborations on YouTube
02:21 • 7min
Exploring the Power of Creator Collaborations vs. Traditional Advertising on YouTube
09:30 • 3min
Enhancing Brand Storytelling and Collaboration on YouTube
12:46 • 2min
Emphasizing the Value of Creators' Audience Communication Expertise
14:54 • 2min