7min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Collaborating With Creators For YouTube Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

The Importance of Authentic Collaborations on YouTube

Delving into the significance of genuine collaborations between brands and YouTube creators, emphasizing the need for authentic partnerships that resonate with the audience. The chapter explores strategies for building influencer programs, selecting credible creators, and aligning brand messaging with creators' content for successful collaborations.

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