MarTech Podcast ™ // Marketing + Technology = Business Growth The Future of Marketing Measurement
May 22, 2024
Guest Henry Innis, Co-Founder at Mutinex, discusses the future of marketing measurement, including predictive analytics, dark social, challenges of last-touch attribution, and the evolution of marketing measurement towards driving incremental revenue. The importance of clear data presentation and efficient decision-making are emphasized.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Revolutionizing Marketing Measurement with a New Model
01:57 • 2min
Navigating the Complexities of Marketing Attribution Models
03:35 • 5min
Evolution of Marketing Measurement
08:47 • 9min
Exploring Marketing Measurement in a Diverse Business Landscape
18:14 • 3min