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9min chapter
The Future of Marketing Measurement
MarTech Podcast ™ // Marketing + Technology = Business Growth
Evolution of Marketing Measurement
The chapter explores the challenges and evolution of marketing measurement, from dark social to multi-touch attribution and the importance of focusing on channels that drive incremental revenue. It emphasizes the need for clearer data presentation, efficient decision-making, and dispels the myth of bespoke measurement solutions for unique businesses.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode