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5min chapter
The Future of Marketing Measurement
MarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating the Complexities of Marketing Attribution Models
Exploring the criticisms of last-touch attribution and the challenges in measuring the value of marketing channels, this chapter delves into the origins of attribution models, the role of multi-touch attribution, and the significance of contextual understanding for optimizing customer journeys effectively.
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Listen to the best highlights from the podcasts you love and dive into the full episode