The Future of Marketing Measurement
MarTech Podcast ™ // Marketing + Technology = Business Growth
00:00
Navigating the Complexities of Marketing Attribution Models
Exploring the criticisms of last-touch attribution and the challenges in measuring the value of marketing channels, this chapter delves into the origins of attribution models, the role of multi-touch attribution, and the significance of contextual understanding for optimizing customer journeys effectively.
Transcript
Play full episode
