Henry Innis, Co-Founder at Mutinex, discusses why marketers shouldn't worry about the death of the cookie. Topics include evolving data sources, challenges in targeting prospects, and adapting strategies post-cookie era. The conversation also touches on the importance of balancing art and science in marketing, navigating modern marketing challenges, and the impact of privacy regulations on customer acquisition.

Guest Henry Innis, Co-Founder at Mutinex, discusses the future of marketing measurement, including predictive analytics, dark social, challenges of last-touch attribution, and the evolution of marketing measurement towards driving incremental revenue. The importance of clear data presentation and efficient decision-making are emphasized.