Henry Innis

Justin Lipman, a leading software investor and Partner at EVP, joins forces with Henry Innis, CEO of Mutinex, to share their insights in a captivating discussion. They explore how personal experiences shape careers in venture capital and stress the importance of authentic passion. The duo sheds light on effective team building and interview strategies, highlighting the need for adaptability and communication in startups. Their unique perspectives on founder-investor relationships and navigating board dynamics make for a compelling conversation on achieving success in the competitive landscape.

Henry Innis, Co-Founder at Mutinex, discusses why marketers shouldn't worry about the death of the cookie. Topics include evolving data sources, challenges in targeting prospects, and adapting strategies post-cookie era. The conversation also touches on the importance of balancing art and science in marketing, navigating modern marketing challenges, and the impact of privacy regulations on customer acquisition.

Guest Henry Innis, Co-Founder at Mutinex, discusses the future of marketing measurement, including predictive analytics, dark social, challenges of last-touch attribution, and the evolution of marketing measurement towards driving incremental revenue. The importance of clear data presentation and efficient decision-making are emphasized.