Henry Innis

Justin Lipman, a leading software investor and Partner at EVP, joins forces with Henry Innis, CEO of Mutinex, to share their insights in a captivating discussion. They explore how personal experiences shape careers in venture capital and stress the importance of authentic passion. The duo sheds light on effective team building and interview strategies, highlighting the need for adaptability and communication in startups. Their unique perspectives on founder-investor relationships and navigating board dynamics make for a compelling conversation on achieving success in the competitive landscape.

In this discussion, Henry Innis, Co-founder and CEO of Mutinex, shares insights on the dynamic landscape of marketing measurement. He emphasizes the importance of fast, governed marketing mix modeling (MMM) and how it can drive growth. Henry explores the intersection of MMM, digital attribution, and experimentation. He argues for a unified approach to brand and performance objectives, critiques standard ROI measures, and discusses the potential of AI in revolutionizing measurement strategies. His insights shed light on the future of marketing analytics.

Henry Innis, Co-Founder at Mutinex, discusses why marketers shouldn't worry about the death of the cookie. Topics include evolving data sources, challenges in targeting prospects, and adapting strategies post-cookie era. The conversation also touches on the importance of balancing art and science in marketing, navigating modern marketing challenges, and the impact of privacy regulations on customer acquisition.

Guest Henry Innis, Co-Founder at Mutinex, discusses the future of marketing measurement, including predictive analytics, dark social, challenges of last-touch attribution, and the evolution of marketing measurement towards driving incremental revenue. The importance of clear data presentation and efficient decision-making are emphasized.

Henry Innis, Co-founder and CEO of Mutinex, dives deep into the world of marketing analytics. He advocates for marketing mix modeling over traditional attribution methods, emphasizing its effectiveness in boosting ROI by up to 20%. The conversation highlights the importance of integrating diverse data sources for smarter decision-making while democratizing access to powerful analytics tools for small businesses. Innis also discusses the exciting advancements in SaaS platforms that empower marketers to optimize strategies and navigate the complexities of digital advertising.