MarTech Podcast ™ // Marketing + Technology = Business Growth
Why You Don't Need To Worry About The Death Of The Cookie
May 23, 2024
Henry Innis, Co-Founder at Mutinex, discusses why marketers shouldn't worry about the death of the cookie. Topics include evolving data sources, challenges in targeting prospects, and adapting strategies post-cookie era. The conversation also touches on the importance of balancing art and science in marketing, navigating modern marketing challenges, and the impact of privacy regulations on customer acquisition.
16:59
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Quick takeaways
- Focus on contextual targeting post-cookie era for effective user engagement.
- Importance of business logic data for marketing mix modeling amidst evolving data landscape.
Deep dives
Marketing Measurement and Data Collection
The podcast delves into the importance of marketing measurement and the evolving landscape of data collection for businesses. It highlights the distinction between business logic data and user-level personally identifiable information data. While regulations focus on protecting individual data privacy, business logic data remains crucial for market mix modeling and forecasting, providing valuable insights for marketers. The discussion underscores the shift towards more comprehensive modeling techniques and the impact of user consent on tracking and profiling.
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