3min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Why You Don't Need To Worry About The Death Of The Cookie

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Exploring the Evolution of Internet Measurement and User Tracking in Response to Regulations

Exploring the impact of regulations post-Cambridge Analytica scandal on collecting user level data and the shift towards user consent for tracking. The conversation also covers internet measurement evolution and transitioning to making informed business decisions.

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