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6min chapter
Why You Don't Need To Worry About The Death Of The Cookie
MarTech Podcast ™ // Marketing + Technology = Business Growth
Adapting Strategies in the Post-Cookie Era
Exploring the shift towards context-based advertising and the use of market mix models to maintain effective targeting post the demise of cookies. Emphasizing the importance of adapting to evolving regulations and striking a balance between art and science in marketing strategies.
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