Why You Don't Need To Worry About The Death Of The Cookie
MarTech Podcast ™ // Marketing + Technology = Business Growth
Adapting Strategies in the Post-Cookie Era
Exploring the shift towards context-based advertising and the use of market mix models to maintain effective targeting post the demise of cookies. Emphasizing the importance of adapting to evolving regulations and striking a balance between art and science in marketing strategies.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
