MarTech Podcast ™ // Marketing + Technology = Business Growth Revenue Marketing In The Digital Age
May 7, 2024
Anne Murlowski, VP of Marketing at Terminus, discusses revenue optimization strategies in the digital age. She emphasizes the shift from brand building to revenue generation, humanizing B2B brands, and the evolution of B2B influencer marketing. The podcast highlights the importance of patience and engagement in marketing strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Shifting Focus: From Brand Building to Revenue Generation
02:36 • 8min
Strategies for Revenue Marketing and Humanizing B2B Brands
10:16 • 4min
The Evolution of B2B Influencer Marketing
13:51 • 6min
Emphasizing Patience and Engagement in Marketing Strategies
20:12 • 2min