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MarTech Podcast ™ // Marketing + Technology = Business Growth
Revenue Marketing In The Digital Age
May 7, 2024
Anne Murlowski, VP of Marketing at Terminus, discusses revenue optimization strategies in the digital age. She emphasizes the shift from brand building to revenue generation, humanizing B2B brands, and the evolution of B2B influencer marketing. The podcast highlights the importance of patience and engagement in marketing strategies.
20:05
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Quick takeaways
- Marketers need to demonstrate a clear link between brand activities and revenue to adopt a revenue marketing mindset.
- Understanding how various touchpoints contribute to revenue and adopting strategies like account-based marketing are crucial in the digital age.
Deep dives
Transition to Revenue Marketing
Revenue marketing in the digital age is focused on transforming marketing into a revenue-generating component of the business. It involves connecting brand awareness campaigns to revenue outcomes and proving ROI. The goal is to position marketing as more than just a cost center but as a vital revenue driver that requires a strategic approach to connecting marketing efforts to tangible business results.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode