Revenue Marketing In The Digital Age
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Shifting Focus: From Brand Building to Revenue Generation
The chapter explores the transformation of marketing from a cost center to a revenue generator, emphasizing the connection between brand building and revenue. It discusses the challenges in attributing revenue to brand awareness campaigns, the importance of targeting the right businesses in marketing strategies, and the role of brand marketing in driving leads into the sales funnel.
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