Strategies for Revenue Marketing and Humanizing B2B Brands

Anne Murlowski, VP of Marketing at Terminus, explores revenue optimization strategies. Over the last few years, businesses have focused heavily on efficiency, forcing marketers to adopt a revenue marketing mindset. Despite the challenges with measuring brand awareness efforts, marketers must be able to demonstrate a clear link between brand activities and revenue. Today, Anne discusses revenue marketing in the digital age.

Connect With: 

• Anne Murlowski: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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