6min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Revenue Marketing In The Digital Age

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

The Evolution of B2B Influencer Marketing

Exploring the transition of B2B professionals into influencers, focusing on trust and likability as key factors. Discussion on the challenges of measuring impact while humanizing brands and utilizing alternative content channels.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode