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MarTech Podcast ™ // Marketing + Technology = Business Growth
What Podcasters Can Learn From Bloggers
May 6, 2024
David Finkelstein, Co-Founder of BDEX, discusses the challenges of podcast audience identification relying on IP addresses. He highlights the importance of quality content over quantity in podcasting, drawing parallels to blogging. The podcast explores tracking metrics, listener conversions, and audience identification challenges.
14:21
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Quick takeaways
- Podcasters are shifting focus from volume downloads to quality conversions like bloggers.
- Podcasts struggle to track audience engagement due to IP address limitations, hindering accurate audience identification.
Deep dives
The Evolution from Impressions to Conversions in Podcast Advertising
Podcasters are transitioning from focusing on volume downloads to understanding quality conversions akin to the evolution in blogging. Similar to blogging's emphasis on content, podcasts provide perpetual audio content. However, measuring true engagement in podcasts remains a challenge, as downloads do not guarantee active listeners. Aligning advertising goals between visual and audio media is crucial, highlighting the need for accurate metrics and alignment with advertiser objectives.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode