MarTech Podcast ™ // Marketing + Technology = Business Growth What Podcasters Can Learn From Bloggers
May 6, 2024
David Finkelstein, Co-Founder of BDEX, discusses the challenges of podcast audience identification relying on IP addresses. He highlights the importance of quality content over quantity in podcasting, drawing parallels to blogging. The podcast explores tracking metrics, listener conversions, and audience identification challenges.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 5min
Analyzing the Effectiveness of Podcast Advertising Metrics Compared with Blogging
04:30 • 2min
Exploring Tracking Challenges in Podcasting and Solutions like Spotify Ads
06:13 • 4min
Analyzing Listener Conversions and First-Party Data
09:49 • 4min
Challenges in Audience Identification and Guest Promotion in Podcasting
14:05 • 3min