Challenges in Audience Identification and Guest Promotion in Podcasting

David Finkelstein, Co-Founder and CEO of BDEX, explores the impact of volume versus quality in marketing. Podcast data collection for audience identification has been slow to evolve, predominantly depending on IP addresses, which presents limitations. While it's possible to connect downloads to website visits, pinpointing your audience based solely on IP addresses is a challenging task not encountered in the blogging realm. Today, David discusses what podcasters can learn from bloggers. Show Notes

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• David Finkelstein: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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