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MarTech Podcast ™ // Marketing + Technology = Business Growth
Impression Volume Vs Quality
May 5, 2024
David Finkelstein, Co-Founder and CEO of BDEX, discusses the conflict between impression volume and quality in marketing. He highlights the challenges of balancing quantity and quality in advertising, the evolution of advertising performance and identity in online marketing, enhancing media buying through data analysis, and the changes in marketing metrics amidst privacy regulations.
18:39
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Quick takeaways
- Prioritizing quality impressions over volume in marketing campaigns improves conversion rates significantly.
- Misalignment of incentives in media buying leads media buyers to prioritize volume over efficiency for revenue growth.
Deep dives
Impression Volume vs. Quality in Marketing
David Finkelstein discusses the industry's focus on quantity over quality in ad campaigns. He highlights the detrimental effects of prioritizing volume, leading to diluted campaign metrics and poor performance. Finkelstein emphasizes the importance of targeting real, engaged audiences to improve conversion rates significantly. By shifting the focus towards quality impressions, marketers can enhance campaign effectiveness and ROI.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode