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6min chapter
Impression Volume Vs Quality
MarTech Podcast ™ // Marketing + Technology = Business Growth
Enhancing Media Buying Through Data Analysis
The chapter explores how AI engines analyze data signals to differentiate between human and bot activities, aiding in more effective media buying decisions for brands. It emphasizes the importance of education in grasping technical aspects of data and identity to navigate complex processes in media buying and marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode