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4min chapter
Impression Volume Vs Quality
MarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating Advertising Performance and Identity in Online Marketing
This chapter explores the evolving landscape of advertising, focusing on brand demands for enhanced performance amidst escalating costs. Topics covered include identity verification, audience targeting strategies, and combating fraudulent activity in online advertising. Additionally, a sponsored segment by Mutinix highlights their market mix modeling platform for optimizing marketing strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode