Challenges and Changes in Marketing Metrics

David Finkelstein, Co-Founder and CEO of BDEX, explores the impact of volume versus quality in marketing. As advertising budgets tighten and performance declines, brands are increasingly seeking greater value from media buyers. Unfortunately, there's no motivation for media buyers to prioritize quality over buying volume when there's a chance of budget reductions if they can provide the same level of performance with less money. Today, David discusses impression volume versus quality.  Show Notes

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