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4min chapter
Impression Volume Vs Quality
MarTech Podcast ™ // Marketing + Technology = Business Growth
Balancing Quantity and Quality in Advertising
The chapter discusses the challenge of finding the right balance between impression volume and quality in advertising campaigns. It emphasizes the importance of targeting real audiences to improve conversion rates and reduce costs, while also pointing out the inefficiencies that arise when prioritizing quantity over quality in media buying.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode