MarTech Podcast ™ // Marketing + Technology = Business Growth Use Cases Of Generative AI In Marketing Strategies
May 10, 2024
George Khachatryan, CEO and Co-Founder of OfferFits, discusses the use cases of Generative AI in marketing strategies. He explores how AI can improve creativity, inform marketing strategies, and streamline integration processes for efficiency. The podcast delves into the advancements in Generative AI for marketing, exploring its potential in predictive text generation and market mix modeling platform like Mutinex.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 4min
Advancements in Generative AI for Marketing
04:25 • 10min
Exploring Marketing Effectiveness with AI and Mutinex's Platform
13:57 • 3min
Exploring the Pragmatic Value of Generative AI in Marketing
16:49 • 5min
Closing Remarks and Contact Details for the Podcast
21:25 • 2min