MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Use Cases Of Generative AI In Marketing Strategies

MarTech Podcast ™ // Marketing + Technology = Business Growth

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Exploring the Pragmatic Value of Generative AI in Marketing

Exploring the practical value of generative AI in marketing strategies, focusing on ROI evaluation and the challenges of implementing AI in enterprise companies, emphasizing the need to communicate value to executives.

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