George Khachatryan, CEO and Co-Founder of OfferFits, discusses the use cases of Generative AI in marketing strategies. He explores how AI can improve creativity, inform marketing strategies, and streamline integration processes for efficiency. The podcast delves into the advancements in Generative AI for marketing, exploring its potential in predictive text generation and market mix modeling platform like Mutinex.

George Khachatryan, CEO and Co-Founder of OfferFit, discusses redefining marketing personalization at scale. He explores the various aspects of personalization and shares insights on how marketers can effectively scale personalization. Topics include using first-party data, AI and machine learning in marketing, and the role of automation in creating personalized content. The podcast also touches on the potential of AI in reshaping content creation, data integration, and customer experiences in large enterprises.