George Khachatryan, CEO and Co-Founder of OfferFit, discusses redefining marketing personalization at scale. He explores the various aspects of personalization and shares insights on how marketers can effectively scale personalization. Topics include using first-party data, AI and machine learning in marketing, and the role of automation in creating personalized content. The podcast also touches on the potential of AI in reshaping content creation, data integration, and customer experiences in large enterprises.