Redefining Marketing Personalization At Scale
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Exploring Personalization and Experimentation in Marketing
The chapter delves into the concept of personalization in marketing, distinguishing between broad and targeted personalization and the importance of empirical measurements for effective marketing. It also discusses the challenges of scaling personalization and the role of AI and machine learning in automating experimentation processes for better outcomes.
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