10min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Use Cases Of Generative AI In Marketing Strategies

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Advancements in Generative AI for Marketing

Exploring the potential of scaled AI models for predictive text generation, highlighting their application in marketing strategies for efficiency and creativity. Discussing the benefits of using generative AI tools like Zapier's text box assistant to streamline integration processes and automate decision-making based on first-party data.

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