MarTech Podcast ™ // Marketing + Technology = Business Growth
Unraveling the Legal Tech Ecosystem
May 3, 2024
Colin Levy, Director of Legal and Evangelist at Malbek, delves into unraveling the legal tech ecosystem, highlighting the evolving role of marketers integrating data and technology. The discussion covers using tools to mitigate risks in legal processes, understanding AI's impact on law firms, and integrating legal tech with MarTech for data protection and marketing decisions.
14:49
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Quick takeaways
- Legal tech aligns legal services with data-driven practices, enhancing collaboration and disrupting traditional approaches.
- Marketers collaborate with legal tech for data protection, focusing on compliant document creation and streamlining decision-making.
Deep dives
Role of Legal Tech in Making Legal Services Data-Driven and Collaborative
Legal tech aims to align legal services with those in need and make the legal function more data-driven and proactive. It helps in aligning people, processes, and technology, breaking away from traditional practices. Legal tech provides tools for managing contracts, negotiating terms, and streamlining workflows. Technology disrupts the legal industry by enhancing collaboration and forward-thinking approaches.
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