MarTech Podcast ™ // Marketing + Technology = Business Growth Unraveling the Legal Tech Ecosystem
May 3, 2024
Colin Levy, Director of Legal and Evangelist at Malbek, delves into unraveling the legal tech ecosystem, highlighting the evolving role of marketers integrating data and technology. The discussion covers using tools to mitigate risks in legal processes, understanding AI's impact on law firms, and integrating legal tech with MarTech for data protection and marketing decisions.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Exploring the Impact of Legal Tech on Traditional Legal Practices
02:54 • 4min
Exploring Legal Tech Data Security and Control in the AI Era
06:49 • 4min
Exploring Tools in Legal Tech and Integrating with MARTech for Data Protection
10:28 • 2min
Integration of Marketing and Legal Tech Tools: Customizable CLM Solutions and Evolving Marketer Roles
12:18 • 5min