MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Unraveling the Legal Tech Ecosystem

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Integration of Marketing and Legal Tech Tools: Customizable CLM Solutions and Evolving Marketer Roles

The chapter explores the seamless integration of marketing tools with legal tech tools, focusing on the differentiation of a CLM solution named Malbec, and the evolving role of marketers in technology integrations across various teams.

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