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MarTech Podcast ™ // Marketing + Technology = Business Growth
The Power Of Video Bases Research Interview
May 12, 2024
Sharekh Shaikh, Founder of CleverX, explores using video interviews for product and market research. They discuss the significance of video in research, customer motivations in video-based interviews, and the power of capturing body language for richer insights. Learn how AI integration can analyze micro-expressions for better data. Connect with Sharekh Shaikh for more marketing research tips.
16:59
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Quick takeaways
- Video interviews offer deep insights into consumer behavior in product research.
- AI can play a key role in analyzing video data for nuanced research insights.
Deep dives
The Journey of Building CleverX as a Marketplace
Shirek Shake, the founder of CleverX, discusses the challenges and growth experienced while building the CleverX platform as a marketplace. He highlights the importance of balancing supply side growth and demand side growth, emphasizing the rewarding yet intense journey of achieving product-market fit. Shirek shares insights on personal development, mistakes made along the way, and the significance of understanding marketplace dynamics.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode