MarTech Podcast ™ // Marketing + Technology = Business Growth

The Power Of Video Bases Research Interview

May 12, 2024
Guest
Sharekh Shaikh
Sharekh Shaikh, Founder of CleverX, explores using video interviews for product and market research. They discuss the significance of video in research, customer motivations in video-based interviews, and the power of capturing body language for richer insights. Learn how AI integration can analyze micro-expressions for better data. Connect with Sharekh Shaikh for more marketing research tips.
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Episode notes
1
Introduction
00:00 • 3min
2
Growth Journey of a Research Platform and Video-based Technology in Research Interviews
02:54 • 5min
3
Exploring Customer Motivations and Research Methods in Video-Based Interviews
07:51 • 2min
4
The Power of Video in Research Interviews
10:08 • 7min
5
Wrap-Up and Engagement Promotion
17:24 • 2min