Strategy Alignment Vs. Tech Solutions

Anne Murlowski, VP of Marketing at Terminus, discusses the importance of aligning marketing strategy with technology solutions. She highlights the need for a unified strategy across marketing, sales, and operations, emphasizing the role of technology in supporting business goals. The podcast covers the challenges businesses face when implementing tech solutions without a clear strategy, and the benefits of starting small and scaling gradually. Essential marketing tools like CRM and data management are also explored, along with the role of data warehouses in enabling targeted marketing strategies for business growth.