Emphasizing Strategy Over Technology Implementation

Anne Murlowski, VP of Marketing at Terminus, explores revenue optimization strategies. Many businesses rush to implement the latest marketing technology solutions without a clear strategy, resulting in confusion, wasted resources, and failed initiatives. Instead, the key is developing a unified strategy across marketing, sales, and operations, and then ensuring your technology stack supports your goals. Today, Anne discusses strategy alignment versus tech solutions. Connect With: 

• Anne Murlowski: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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