The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Jenn Herman, an Instagram marketing expert with over a decade of experience, reveals the platform's hidden potential for B2B marketers. She discusses how Instagram's 2 billion users can be leveraged for brand awareness. Jenn emphasizes the importance of tailored and educational content to build trust and engagement. She dives into effective strategies like using carousels and highlights, aligning brand image with social media presence, and maximizing reach through consistent posting and analysis. Learn to turn Instagram into a vital tool for B2B success!

Jay Schwedelson, founder of SubjectLine.com, and Pierce Ujjainwalla, CEO of Knak, dive into the world of B2B email marketing for 2024. They discuss how to craft compelling subject lines and the impact of personalization on open rates. Design trends and best practices for engaging emails are highlighted, with tips on avoiding content confusion. The importance of building trust and writing for engagement is emphasized, along with insights on effective calls-to-action. They also explore the significance of welcoming emails and the evolving landscape of email branding.

Emir Atli, the founder and CRO of HockeyStack, shares his journey on building a successful B2B marketing strategy. He discusses how to create a strong LinkedIn presence before product launch, turning engagement into an advantage. Emir emphasizes the importance of data-driven content in establishing trust and enhancing sales conversions. He explains effective attribution methods for better decision-making and highlights the significance of community building in marketing. Along with innovative reporting, these strategies help optimize customer interactions and revenue.

Eliana Atia and Arielle Gordis from Monday.com join the conversation, bringing their expertise in content strategy to the forefront. Eliana reveals how they transformed the content team into a strategic partner across the organization. Arielle shares insights behind the popular 'Monday Insights' newsletter, boasting 3.7 million subscribers. They discuss their unique guild structure that promotes team integration and the importance of audience feedback in shaping content. Tune in for a deep dive into building trust through effective content!

Adam Goyette, founder of Growth Union and former marketing leader at G2 and Help Scout, shares insights on bridging the gap between sales and marketing. He discusses why marketing often drives unqualified demos and how to align marketing efforts with sales feedback to enhance content creation. Adam also emphasizes the importance of balancing brand building with conversion goals and the need for budget allocations for experimentation. He advocates for a cohesive and innovative approach to B2B marketing that embraces testing and rapid iteration.

Zach Roberts, founder of Break into Product Marketing, and Natalie Taylor, Head of Marketing at Capsule, share their secrets to B2B product launch success. They emphasize the importance of understanding buyer challenges and crafting buyer-centric positioning strategies. The duo discusses the increasing power of video content in launch campaigns and the significance of collaboration with sales teams for effective materials. They also explore leveraging B2B influencers and social media metrics, particularly on LinkedIn, to enhance engagement and ensure a successful launch.

Natalie Taylor, Head of Marketing at Capsule, shares her inspiring journey from layoff to her dream job, leveraging LinkedIn for networking. She dives into the success of her intimate dinner strategy, which fosters genuine connections and drives business growth. Natalie also discusses the challenges of measuring influencer campaigns in B2B, her detailed approach to product launches, and the importance of aligning marketing and product teams. Her insights on transitioning to a product-led growth model are particularly enlightening for marketers.

Max Van Den Ingh, CEO of Unmuted, shares insights on international market entry, hiring locally, and scrappier content in B2B marketing. They discuss challenges of expanding SaaS in EU markets, utilizing local expertise, and avoiding multiple layers of content approval.

Psychologist Kara Hardin and Dave discuss embracing change, remote work loneliness, and effective communication in the workplace. They cover adapting to team preferences, viewing change positively, and maintaining connections in remote work. Kara provides advice on self-awareness, communication, and creating emotional guardrails for better decision-making.

Kris Rudeegraap, CEO of Sendoso, discusses Growth Ops, personalized gifting, direct mail, and AI-driven outbound strategies. Topics include differentiating Growth Ops and Revenue Ops, must-try direct mail tactics, automated outbound with AI, and using AI for personalization in prospecting.