B2B Marketing with Dave Gerhardt
#188: Drive | What Makes a Great CMO/VP in B2B Marketing: Panel with Peter Mahoney, CCO of GoTO, Amrita Mathur, VP Marketing of Zapier, and Tara Robertson, CMO of Bitly
Oct 28, 2024
Peter Mahoney, CCO of GoTo, Amrita Mathur, VP of Marketing at Zapier, and Tara Robertson, CMO of Bitly, share their insights into effective B2B marketing leadership. They discuss the importance of business literacy and personal connections in marketing roles. The panelists dive into goal setting and the balance between short-term pressures and long-term aspirations. They also open up about career risks they've taken, both successful and not, and share strategies for navigating the challenges that arise in leadership positions.
01:09:43
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Understanding a company's financial structure is crucial for aligning marketing strategies with broader business objectives and driving success.
- Setting clear, measurable short-term and long-term goals helps marketing teams navigate changing market dynamics and achieve overall business objectives.
Deep dives
The Power of Scheduling with Calendly
Calendly serves as an essential tool for B2B marketing teams, allowing for immediate lead conversion by enabling prospects to book meetings directly on websites. This integration helps businesses eliminate the cumbersome follow-up process traditionally associated with scheduling meetings. By connecting with various platforms like Salesforce and HubSpot, Calendly streamlines the process of routing leads to the right sales representatives at the right time. Success stories, such as Smith.ai increasing its bookings by 26% and Catalan tripling its conversion rate, highlight the tangible benefits of leveraging Calendly in marketing efforts.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
