Tara Robertson
Chief Marketing Officer at Bitly, leading marketing for the connections platform with expertise in product-led growth, localization at scale, and lifecycle/analytics-driven marketing.
Best podcasts with Tara Robertson
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Oct 28, 2024 • 1h 10min
#188: Drive | What Makes a Great CMO/VP in B2B Marketing: Panel with Peter Mahoney, CCO of GoTO, Amrita Mathur, VP Marketing of Zapier, and Tara Robertson, CMO of Bitly
Peter Mahoney, CCO of GoTo, Amrita Mathur, VP of Marketing at Zapier, and Tara Robertson, CMO of Bitly, share their insights into effective B2B marketing leadership. They discuss the importance of business literacy and personal connections in marketing roles. The panelists dive into goal setting and the balance between short-term pressures and long-term aspirations. They also open up about career risks they've taken, both successful and not, and share strategies for navigating the challenges that arise in leadership positions.
Oct 6, 2025 • 1h 5min
Marketing in the Age of AI: CMOs Separating the Hype from What’s Real
Sara Ajemian from SOCi, Jennifer Delevante-Moulen of Knak, and Tara Robertson from Bitly dive deep into the realities of AI in marketing. They discuss the most overhyped AI uses, emphasizing that human nuance still triumphs in personalization. Success stories abound, including AI tools for content research and global localization, with Tara showcasing a 16x signup increase. The trio also shares how they personally incorporate AI into their workflows, highlighting curiosity, strategy, and the need for a human touch in this AI-driven landscape.
