The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Marketing in the Age of AI: CMOs Separating the Hype from What’s Real

Oct 6, 2025
Sara Ajemian from SOCi, Jennifer Delevante-Moulen of Knak, and Tara Robertson from Bitly dive deep into the realities of AI in marketing. They discuss the most overhyped AI uses, emphasizing that human nuance still triumphs in personalization. Success stories abound, including AI tools for content research and global localization, with Tara showcasing a 16x signup increase. The trio also shares how they personally incorporate AI into their workflows, highlighting curiosity, strategy, and the need for a human touch in this AI-driven landscape.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
INSIGHT

AI Has Exceeded And Underdelivered

  • AI has both exceeded expectations in areas like ChatGPT and fallen short in others like AI video avatars.
  • Leaders see mixed results and treat AI as a tool, not a magic fix.
ADVICE

Manage Expectations And Train Teams

  • Do manage expectations: AI won't deliver perfect results overnight and requires prompting skill and iteration.
  • Invest time in training teams to become proficient before expecting 10x outcomes.
INSIGHT

Buyer Intent Personalization Is Overpromised

  • Many buyer-intent AI tools promise personalization but often fail to deliver accurate, actionable outreach.
  • Vendors still struggle to translate signals into reliable personalized pipelines for B2B.
Get the Snipd Podcast app to discover more snips from this episode
Get the app