Panel Introductions and Company Context

#288 AI in Marketing | In this episode, Dave is joined by three B2B marketing leaders: Sara Ajemian, Head of Brand & Communications at SOCi, Jennifer Delevante-Moulen, CMO at Knak, and Tara Robertson, CMO at Bitly. Together they share real-world perspectives on how AI is actually shaping marketing teams today—what’s working, what’s not, and how leaders are adapting.

Dave and the panel cover:

• The most overhyped AI use cases in B2B marketing (and where human nuance still wins)
• Real success stories, including building an AI-powered content research engine, scaling global localization, and using AI to make creative teams more data-driven
• How CMOs are personally using AI as a strategic thought partner for board prep, customer insights, and team coaching

Whether you’re experimenting with new tools or figuring out how to bring AI into your strategy, this conversation gives a grounded look at what B2B marketing leaders are really doing today.

Timestamps

• (00:00) - – Intro
• (03:44) - – Meet the panel: SOCi, Knak, Bitly
• (07:44) - – Has AI met or missed expectations?
• (12:29) - – The most overhyped AI use cases
• (15:44) - – Why human nuance still matters in personalization
• (20:44) - – The imposter syndrome of AI adoption
• (23:44) - – The power of AI with memory
• (26:24) - – Best AI use cases from the panel
• (32:08) - – Scaling global localization with AI
• (35:08) - – Training brand teams to be more data-driven
• (39:08) - – How CMOs personally use AI in their workflow
• (43:08) - – Using AI as a strategic thought partner
• (47:08) - – Coaching teams with AI feedback loops
• (49:08) - – The frustrations of iteration and tool updates
• (53:08) - – Is leadership pushing AI adoption?
• (57:08) - – Budgeting and building a modern AI-enabled tech stack
• (01:00:08) - – Final takeaways and closing

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Visit exitfive.com/retreat to apply for Exit Five’s first-ever, in-person Marketing Leadership Retreat, March 18–20, 2026 in Scottsdale, Arizona. Join 100 CMOs and VPs of Marketing from companies like like Zoom, Snowflake, Manychat, Bitly, G2, HP, and more for two days of thinking bigger around a trusted group of peers in marketing. 

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