Jennifer Delevante-Moulen
Chief Marketing Officer at Knak, an AI-powered no-code email and landing page creation platform; experienced growth and demand-gen leader focused on product and go-to-market at growth-stage SaaS companies.
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Oct 6, 2025 • 1h 5min
Marketing in the Age of AI: CMOs Separating the Hype from What’s Real
Sara Ajemian from SOCi, Jennifer Delevante-Moulen of Knak, and Tara Robertson from Bitly dive deep into the realities of AI in marketing. They discuss the most overhyped AI uses, emphasizing that human nuance still triumphs in personalization. Success stories abound, including AI tools for content research and global localization, with Tara showcasing a 16x signup increase. The trio also shares how they personally incorporate AI into their workflows, highlighting curiosity, strategy, and the need for a human touch in this AI-driven landscape.
