Peter Mahoney, Chief Commercial Officer at GoTo and author of The Next CMO, shares his insights on creating high-performing marketing organizations. He outlines 10 essential guidelines, emphasizing alignment with strategy, financial models, and accountability. Mahoney discusses the significance of clear roles and lean teams for effective leadership. He also touches on strategic hiring decisions, likening them to layoffs, and the importance of building a robust CMO operating system to adapt to market changes.

Peter Mahoney, CCO of GoTo, Amrita Mathur, VP of Marketing at Zapier, and Tara Robertson, CMO of Bitly, share their insights into effective B2B marketing leadership. They discuss the importance of business literacy and personal connections in marketing roles. The panelists dive into goal setting and the balance between short-term pressures and long-term aspirations. They also open up about career risks they've taken, both successful and not, and share strategies for navigating the challenges that arise in leadership positions.